High School athletic development firm opens

By Kelly Cantwell –

Richie Cox, owner of Veritas Athlete Development, celebrated the opening of his business with a ribbon cutting ceremony on June 24.
“We want to help high school student athletes create college opportunities for themselves,” Cox said.
Cox went through the recruiting process when he has in high school, and found that it is very inefficient. Many students don’t have the resources or knowledge to get their name out and they then miss opportunities because their coaches don’t know about them.
“I wanted to fix that. I wanted to make sure kids didn’t have the same problems that I did through my athletic career,” Cox said.
Veritas provides college recruiting services, which is supplemented by strength and conditioning and tutoring services. The goal is not to create professional athletes but to change students’ lives, Cox said.
The company opened April 1. Cox is happy to not have the stress of planning anymore, but now he is working on finding customers. He is currently working with 11 students.
“I love every second of what I do. It’s great to see them grow and see for my older kids opportunities, colleges coming, knocking on their door. It’s just very fulfilling,” Cox said.
Union Township Trustee John McGraw congratulated Cox on opening his business, one of many unique and innovate businesses choosing to locate in the township, he said.
“I see a lot of opportunity here,” McGraw said, adding that the shopping center Veritas is located in has been very successful.
Clermont Chamber of Commerce President/CEO Matt Van Sant is proud that Cox chose to invest in an area that he describes as pro-business oriented.
“Good job, good work and we’re grateful to have you,” Van Sant said.
While Cox can give some students help with recruiting remotely, he prefers to work with students who can come to the Veritas location because having a face-to-face interaction and getting to know the student helps Cox find a college that’s a good fit.
When a student commits to the program, they will train three times a week or an hour, meet once a month to work on recruitment and meet with a tutor biweekly, depending on it they choose to train, be tutored and recruit, or just do one.
Cox offers a five week package and a one year package. For more information go to www.veritasathlete.com.